There's nothing new about using joint ventures to get traffic to websites. And good information is freely available from many internet marketing sites on how to set up JVs.
This article is for the 97% of webmasters who aren't aware of a particularly powerful JV partner who already exists, and is willing to work with you.
Before I reveal all, let me just check.....
Like me, I would image you'd be happy if:
? Your JV partner's site gets huge traffic.
? The vast majority of page views are by targeted traffic.
? You can create links wherever YOU like from their site.
? You can start now. There's no delay in setting up the JV.
? The JV continues as long as you want.
? It costs you pennies to set up and run.
Does that sound like it's what you're looking for in a JV?
If so, welcome to eBay. You're new joint venture partner.
But I Thought....
"eBay?" I hear you ask, "Isn't eBay just an auction site?"
Well, it certainly started as an auction site. Today, eBay is an ecommerce phenomenon.
? eBay's 1.5 billion page views puts it in sixth place on Alexa traffic rankings. Ahead of Amazon, AOL and CNN.
? eBay members make 79 million targeted searches for items each day.
? There are 35,000 categories within which to place items for sale.
? There are eBay auction sites in 27 countries.
? eBay has 168 million registered users.
? 117,000 new members join eBay each day.
What we have here is a hugely successful internet business with massive traffic. And, thanks to eBay's sophisticated categorization and searching mechanisms, the traffic is totally targeted.
More importantly, there are several smart ways to drive eBay's targeted traffic to your own website. All of these clever methods add up to what I call the eBay Traffic Funnel.
Does it work? Well, I sell a communications product from my website. I run 5 simple auctions in the appropriate categories using the principles of the eBay Traffic Funnel. Each auction costs me 30 cents and runs for a week. I get around 300 targeted leads from these auctions to my website every week. Not bad for one dollar fifty!
Let me show you just one of the ways to get hold of that targeted traffic...
Sell, Sell, Sell
First of all, you make eBay part of your marketing mix. You start selling your products on eBay.
Why do I say this? Well, eBay isn't just for mom and pop businesses anymore. IBM, Disney, Motorola, Xerox and Dell, are just a few of the major corporates that now use eBay as an additional sales and lead generation channel.
Creating eBay auctions is easy. Anyone can do it - literally. But if you don't want to learn, you can use a Trading Assistant. These are eBay experts who will create, run and manage auctions on behalf of others for a percentage of sales or a small fee.
When you set up your auction one of the decisions you make is in which category to place your item. This is important. Visitors to your auction page - just by being there - have self qualified themselves as being in the market to buy products in that category. This is targeting in real time.
But merely creating the auction isn't the trick. Here's the key tip. In your auction page, make sure you tell your viewers that if they've any questions about your auction, your products or your policies, they should email you. And encourage them to do this by having a live email link in your auction.
As soon as they make contact with you, you've acquired a targeted lead you wouldn't have got any other way. You can start building a relationship. You can get them on your list, direct them to your website and start selling to them.
This is one example of how setting up a JV with eBay can produce significant results. There isn't another business on the web that gives you access to the targeted traffic eBay supplies for the price of a few pennies. Best of all, 97% of webmasters have yet to realize the power of this.
The opportunity for you and your website is there for the taking.
October 08, 2008
Do You Really Need A Website?
Nope. You really don't need a website!
But you don't need many of the things you've come to rely
on, such as your cell phone, e-mail, or faxes.
And there's no point in having an Internet presence if
those you want to reach lack computers or online
capabilities. Or, if you have nothing to say. But, if you
do have something to say, and your audience is accessible
on the Internet, then consider a website.
Years before the Internet, I prepared a brochure to give
to people who wanted to know what I did. It was pocket
size, so I always had a few on hand to give out. And it
was more impressive, and more descriptive of my services
than a business card. Think of a website as an electronic
brochure with many advantages over a printed brochure, such
as:
1. It's unlimited in quantity. You don't have to get a few
thousand printed every time you run out.
2. It's easily updated and, if you do it yourself, cost-
free.
3. You can link it to your newsletter and other sites to
extend its usefulness to the reader.
4. It also gets much wider exposure than any printed
brochure ever could.
Initially, the only cost will be the time you spend not
watching TV commercials. Most of us can afford that.
The first thing to do is decide what you want your website
to tell people about you. To do that, you don't need a
computer, just a pad and pencil. Put them by your TV
chair so you can scribble stuff down during commercials.
Write a phrase about what you do. Then scribble down your
qualifications. And what you do for your clients. Plus
what they do for you (i.e. how you get paid).
Don't worry about grammar, spelling, or even forming
sentences at this stage. All that comes later.
Can't think of anything to say about yourself? Ask your
significant other, a client, or a few of your clients. Find
out what they think you do, and why they deal with
you.
If after a week your pad is blank, forget it. You're not
ready for a web site. Why? Because the most important
thing about a web site is content, and if you've got
nothing to say, you've got no content.
When you've filled a page or so about what you do, and the
benefits of dealing with you, it's time to reshape it.
Start by dividing all the stuff you've written into two
parts, qualifications, and other. In the qualifications
pile include all the phrases that describe why prospects
should deal with you. Try to turn them into a paragraph or
two of benefits, and call them your Professional
Background.
The other pile consists of what's left over, maybe your
age, family life, hobbies, etc. Rewrite all those phrases
into a more readable form and call that your Personal
Profile.
Now you can turn on your computer, and type it all into
your word processor, edit it so it hangs together and makes
sense, then save it as MySite so you can copy it into your
web site.
You now have some content for your website. For clues on how create it, visit http://www.lifesites.org
But you don't need many of the things you've come to rely
on, such as your cell phone, e-mail, or faxes.
And there's no point in having an Internet presence if
those you want to reach lack computers or online
capabilities. Or, if you have nothing to say. But, if you
do have something to say, and your audience is accessible
on the Internet, then consider a website.
Years before the Internet, I prepared a brochure to give
to people who wanted to know what I did. It was pocket
size, so I always had a few on hand to give out. And it
was more impressive, and more descriptive of my services
than a business card. Think of a website as an electronic
brochure with many advantages over a printed brochure, such
as:
1. It's unlimited in quantity. You don't have to get a few
thousand printed every time you run out.
2. It's easily updated and, if you do it yourself, cost-
free.
3. You can link it to your newsletter and other sites to
extend its usefulness to the reader.
4. It also gets much wider exposure than any printed
brochure ever could.
Initially, the only cost will be the time you spend not
watching TV commercials. Most of us can afford that.
The first thing to do is decide what you want your website
to tell people about you. To do that, you don't need a
computer, just a pad and pencil. Put them by your TV
chair so you can scribble stuff down during commercials.
Write a phrase about what you do. Then scribble down your
qualifications. And what you do for your clients. Plus
what they do for you (i.e. how you get paid).
Don't worry about grammar, spelling, or even forming
sentences at this stage. All that comes later.
Can't think of anything to say about yourself? Ask your
significant other, a client, or a few of your clients. Find
out what they think you do, and why they deal with
you.
If after a week your pad is blank, forget it. You're not
ready for a web site. Why? Because the most important
thing about a web site is content, and if you've got
nothing to say, you've got no content.
When you've filled a page or so about what you do, and the
benefits of dealing with you, it's time to reshape it.
Start by dividing all the stuff you've written into two
parts, qualifications, and other. In the qualifications
pile include all the phrases that describe why prospects
should deal with you. Try to turn them into a paragraph or
two of benefits, and call them your Professional
Background.
The other pile consists of what's left over, maybe your
age, family life, hobbies, etc. Rewrite all those phrases
into a more readable form and call that your Personal
Profile.
Now you can turn on your computer, and type it all into
your word processor, edit it so it hangs together and makes
sense, then save it as MySite so you can copy it into your
web site.
You now have some content for your website. For clues on how create it, visit http://www.lifesites.org
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